Hi, I’m Andrew!
I combine strategic design leadership with hands-on execution.
I bring structure and vision to early-stage products and growing teams, creating designs and systems that drive measurable results.
Product Strategy
I define strategies that deliver business impact while meeting user needs
CX & UX
I map out customer journeys and UX solutions, and uncover impactful AI opportunities
Visual Design & Creative
I deliver high-quality UI and design systems while driving a clear creative vision
Team Leadership
I’ve built and led design teams from 4 to 20 people while staying hands-on with high-impact work
I’ve been trusted by brands big and small.
Project examples
Envisioned and designed an AI-powered product for generating unique strategic insights for businesses
Redesigned an ecommerce site that drove $800M / yr in revenue, increasing conversion by 2x
Redesigned a nutrition and fitness app for a $200M/yr business
Redesigned Netflix’s internal B2B brand portal, improving internal efficiency by 90%
Redesigned a corporate SaaS edtech platform for working with international colleagues
Designed the mobile app for guiding customers through the Samsung 837 interactive space in New York
Led research, strategy and UX for this fintech spending and savings mobile app for kids and parents
Interested in working together or want to see some case studies? Reach out!
Logo design from Vecteezy