Hi, I’m Andrew!
I’m a versatile product design and strategy leader with a track record of leading innovative digital initiatives that drive business value.
I thrive in a hands-on, player/coach role and have led high-performing teams of 20+ designers, researchers, and strategists.
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Beachbody/BODi apps
Designed BODi’s video subscription experience, used by over 3 million subscribers
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Beachbody/BODi ecommerce
The redesigned site sold nutrition, digital subscriptions, and more – an $800m/year business
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A family-friendly finance app
Research, strategy and design for a startup
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BODi retention & gamification
Designed a badge system that drove engagement and retention
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Roku.com redesign
Did a full site redesign, focusing on product discovery and conversion
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A new Edmunds.com
Redesigned this popular car selling and research website
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BET.com redesign
A holistic site redesign with live events, video streaming, and digital content
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BODi Bike launch
The launch included Apple Watch and heart rate monitor integration
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A community platform with 6 million users
Designed a fitness groups product to drive engagement for Beachbody
I’m a one-stop shop for the full design lifecycle
I’ve led teams through these phases and tasks, and executed them myself as well.
Design Strategy
Workshop Facilitation
Growth Design
Design Sprints & Process
Innovation and AI
Service Design
Discovery Research (e.g. ethnography)
UX
User Flows
Wireframes
UX Writing
User Journey Mapping
Service Blueprints
Personas
User Testing
Hi-fidelity Design
Visual Design
Prototyping
Design Systems
Dev Hand-off
Design Q/A
I’d love to hear from you
Email me at andrewturrell@gmail.com to chat about a role or project. I’m open to full-time or freelance.